So, you’ve decided to take your passion for all things beauty to the next level and start a blog. That’s step one finished, now it’s time to get the wheels in motion. What exactly does blogging involve, and how can you make yours stand out from the rest?
First of all, you need to find a niche. This could be something as broad as beauty, fashion, food, travel or general lifestyle, but if you can find a something specific in that field, then your chances of getting lost in the sea of other bloggers is much less. For example, SFX makeup is a niche, and it has a HUGE dedicated fan base. Another niche could be 3D nail art, or cruelty free make up.
Secondly, you need to make sure you’re blogging about something that you are genuinely passionate about. Ever heard the phrase ‘love what you do, and you’ll never have to work a day in your life?’ That applies to blogging too. If you are fortunate enough to turn it into your full-time career then YAASSSS, but even if it’s just your side hustle then you still gotta WERK it. Readers are savvy and they know if you aren’t into it. But on the flipside, when you are into it, and you’re super passionate, then they are too! This is the quickest and easiest way to build up a dedicated and loyal fan base.
Need inspo for your first few posts? Follow your favourite bloggers, YouTubers and Instagram babes, and check out what kind of things they post. Remember, imitation is the biggest form of flattery, but try not to copy it completely unless you credit them. Or follow general trends amongst bloggers in the field you’d like to go into e.g. monthly favourites or ‘full face of Profusion make-up’ *wink wink*
Now get out there and show the blogosphere what you’ve got!
Wanna get the chance to be a Profusion influencer? Drop us an email and let’s chat!