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About Us

Profusion Cosmetics was established in sunny Southern California nearly 20 years ago with a select few makeup products and ever-growing ambitions. Since then our mission has been to provide high-value cosmetics at inclusive prices regardless of age, gender, ethnicity or skill level. We are proud to be a fast-growing brand with distribution in countries across the world, now including the United Kingdom. We’re excited to inspire the aspiring artist and to be inspired by UK’s diverse community.

Profusion Cosmetics strives for on-trend color, accessible style and professional quality palettes designed to cultivate creativity among the next generation of makeup enthusiasts. We believe an atmosphere of positivity, vibrancy and unpretentious attitudes is key for innovation and growth. We encourage our users to have fun with color and to rock their confidence in style. Profusion’s approach to beauty is limitless and we believe in giving everyone the opportunity to create magic with makeup.

Profusion Cosmetics is passionate about progression in the beauty industry and is proudly cruelty-free.